THE MUSEUM AS THE LIVING ROOM OF SOCIETY
ATHENS, 20-21 NOV 2019
THESSALONIKI, 22 NOV 2019
As the landscape of attracting audiences is changing, museums are transitioning from once-hushed stewards of heritage into vibrant social, civic, and participatory venues.
For over two decades, cultural institutions are confronted with matters of relevancy, participation, inclusion and activism. Active engagement is not just a matter of building audiences and revenue streams, but central to the museum’s function as a community stakeholder and partner.
More and more visitors explore aspects of their identity in museums and find out more about their community through new and broad museum experiences. As visitors are moving from the position of users —passive receptors of museum content— to that of engaged stakeholders, several museums are repositioning themselves as open, accessible, playful places of community engagement. Increasingly, museums are learning from the experiences of other forms of organisations and businesses that there can be great value in also providing a place to hang out and meet for people who have similar interests, or just be in a safe place where everyone is welcome.
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