THE FUTURE IS NOW
EVOLVING MUSEUM STRATEGY, PROGRAMMING & COMMUNICATION
ATHENS, 4 DEC 2014
THESSALONIKI, 5 DEC 2014
Museums and other cultural institutions are often located in august buildings that imply the ability to shrug off any pressure to change. But that’s an illusion: they are the product of social and economic forces and remain subject to the shifts in those forces.
Take technology. A few years ago, when we held the first of these conferences, the Tate and the Met had major websites, but their presence in social media was negligible. Now both are leaders in audience engagement. Then there’s money. Museums cost. The Metropolitan and Tate host their collections in multiple branches and operate on multimillion dollar budgets. Where does the money come from and where does it go? Strategy is what gives direction in the squall. How does a museum examine its purpose, rethink its core programming, and renew its audience? How should a museum use tech to engage with the audience without losing sight of its original vision? How do people running museums decide what is meaningful growth, and what’s growth for growth’s sake? At the fourth annual Museum Conference, museum professionals, independent curators, and artists from Greece, the UK and the U.S. will discuss about making the museum of the future.
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